Just as every sector has been challenged by technology, creative industries are not immune to the shifts and change instigated by the digital world. Artificial intelligence has been taking massive strides in the last decade and is applied in an ever increasing set of domains including finance, sports, recommendation systems, etc.
Current A.I. solutions come very close or even surpass human performance in many fields such as image recognition, speech recognition and games such as Go and more recently Poker. Technological tools feel threatening to professionals in film & television because of a fear that it renders hard-earned human expertise obsolete. This misplaced fear of technological change in the film business kills creativity and proliferates so-called tentpoles.
At ScriptBook, we believe that by unifying technology and storytelling, we will enhance innovation and bring back originality in film and television.
Hindsight is learning from past mistakes in order to build expertise. Hindsight involves critical reflection in order to integrate knowledge gained from the past with other sources.
Qualitative data mining refers to computational methods to gather, process and analyze large quantities of textual data (film scripts), to extract and exploit interesting patterns.
ScriptBook trained its algorithms on a large historical dataset of film scripts which have had a cinematic release between 1970 and 2016, making it possible to detect patterns and extract features that compelling storylines have in common.
Machine Learning is about foresight. Machine Learning comprises of a set of tools that allow computers to "learn",
by examining data about past cases with known outcomes (called “training data” or “previously released movies”).
Using this data it builds a model that can be tested by making predictions on other known cases (a set of released movies left out of the training process). The final model can be used to predict the commercial and critical success of new film scripts.
Natural Language Processing (NLP) deals with making a machine "understand" the structure and the meaning of written text. Using a combination of statistical strategies and external sources of knowledge, it is possible to extract semantics and topical concepts from a raw stream of words, which encode valuable information about the content. Applying NLP algorithms on scripted narratives such as a screenplays is challenging because relevant information often depends on subtle and complicated variables, including slang, subtext and social context.
Insight is only possible when we put hindsight and foresight together to create knowledge that can be used for present decision making.
Feature Engineering is an art, like writing is an art, like acting is an art.
At ScriptBook, we spend most of our efforts in engineering story-based features (parameters).
Story-based parameters have to be created manually. This requires spending a lot of time with actual sample data (film scripts) and thinking about the underlying form of the problem, structures in the data and how best to expose them to predictive modeling algorithms.
Within ScriptBook our feature selection algorithms use a scoring method to rank and choose features that correlate well with commercial or critical success. Engineering meaningful representations of narratives requires a unique blend of machine learning, NLP and screenwriting domain knowledge. It also is ScriptBook’s secret sauce.
Using our Script2Screen-technology, we performed full analysis on the “Passengers” script in September 2015. Keep in mind that at the time this film project was still in “pre-production” stage. Using only the film script as input for our analysis, we predicted that “Passengers” would earn $118.1M at the US box office. Box Office Mojo reported that “Passengers” earned a total of $100M at the US box office.
ScriptBook embarked on a validity study with an unnamed Hollywood studio. Our Script2Screen-solution performed an analysis on a small scale sample of 62 films released by Hollywood studios between 2015 and 2016.
The results of this validity study showed that, using only the screenplay as input, our A.I. decision support system gave a greenlight to all films that performed well at the US box office (30 out of 62 films)
More importantly, our intelligent Script2Screen-solution was highly effective in eliminating those films that received a false greenlight by Hollywood studios (22 out of 62 films).
The Hollywood studios gave a false greenlight to 32 films out of 62, while ScriptBook identified correctly 22 films out of this pool as box office failures.
This means that our Script2Screen-solution increases total attainable profit potential, by preventing production of most value destructing titles.
Zurich Film Festival interviews ScriptBookview more
ScriptBook upcoming Keynote at Zurich Summit: How AI will become the next-generation decision maker & storytellerread more
ScriptBook talks to Los Fanboys Podcast on how AI will change the face of entertainmentread more
ScriptBook talks to TIFF Long Take Podcast about AI in filmed entertainmentread more
ScriptBook Keynote presentation on AI & Film at Sarajevo Film Festivalread more
ScriptBook is automating Hollywood, a report by Futurismread more
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ScriptBook presents its artificial intelligent script technology at Karlovy Vary Film Festivalread more
ScriptBook demo showcase & spotlight session at Karlovy Vary International Film Festivalread more
ScriptBook is writing new chapters in the film business: Storytelling meets AIread more
ScriptBook's AI is rewriting scripts.read more
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ScriptBook's debate on unifying AI and creatives at MIPTV.read more
ScriptBook presenting AI script tool at Picture This conference in Copenhagen.read more
Artificial intelligence at the center of the Berlin Film Festival’s newly expanded Horizons section. ScriptBook among several tech companies choosing the festival to launch their platforms.read more
ScriptBook Demo Showcase at European Film Market.read more
ScriptBook received a Seal of Excellence delivered by the European commission.read more
ScriptBook contributes to 2018 Nostradamus Report, a research by The Nordic Film Market.read more
ScriptBook is one of the cutting-edge startups that is disrupting the entertainment industry.read more
Bridging tech and entertainmentread more
People thought that when it comes to creativity we’re safe, because AI cannot become as creative as humansread more
Our CEO is one of the thought leaders speaking at the Confluence summit in Silicon Valleyread more
ScriptBook is one of the startups using AI for movies & entertainmentread more
ScriptBook's AI at the center of discussion at Cannes Lionsread more
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ScriptBook's partnership with The Blacklist causes major backlash among writers in Hollywoodread more
CNN interviews our CEOwatch it here
“A woman who worked as an intern on one of Hollywood’s biggest film flops has created a robotic script reader that she says can consign dross to the bin.”read more
Flop or not? ScriptBook AI predicts which movies will be box-office bombs.read more
A flop inspired this script-reading robotread more
AI to pull great movie scriptsread more
ScriptBook raises $1.2M seed roundread more
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This tech can predict if a movie’ll be a hitread more
Swimming With Algorithms: Can Software Predict The Next Hollywood Hit Based On The Script Alone?read more
We are here to help you source, select and bring great content to the big screen (or any screen for that matter). Our Script2Screen-technology guides you throughout all stages of film production, from development phase to distribution.
We don’t want to be “all talk and no action” so sign up for a live demo and discover how our intuitive technology can help you better predict outcomes.
Our Script2Screen-technology requires a screenplay in PDF-format as the only input. Once a screenplay has been uploaded, it is processed by the system and an analysis is available within 48 hours.
Our entire site is encrypted and your screenplay is kept secure using encryption algorithms. We do not share your screenplays with anyone. Only the computer will read and process your screenplay.
Our Script2Screen-solution is an AI-based assessment that indicates the commercial and critical success of a project, along with insights on the storyline, character analysis, target demographics, market positioning, distribution parameters [and more] prior to any made costs. If you would like to know more, sign up for a live demo.
ScriptBook’s Script2Screen-solution is available to film studios, producers, distributors, film sales agents, talent agents and film funds. Customers can either choose to pay-per-script, or subscribe for a monthly or yearly license (depending on volume). Please get in touch for more information.
The unique value of our artificial intelligent solution lies in the improvement of the current human decision-making process throughout the spectrum from script to screen, limiting false decision-making while maximizing the potential for success.
Discover how our intuitive technology can help you better predict outcomes.Request more info